I left the room burning with shame and went to the bar. What the fuck did she mean ‘it could be perceived as racist’? How could what I’d written be taken to mean the opposite […]
Intention words are a bunch of balls. Hear me out. To understand why I say that, we have to go back to 2013, the first year I set an intention word for the year.
“Hello gorguos”. So started my latest fascination with the words that work (and those that seriously don’t) when we’re trying to appeal to a certain audience online.
Recently, I had cause to dabble in the world of online dating sites. ‘For a friend’! What I found shocked me. I wasn’t shocked in a ‘too many nutjobs’ kind of way, but in a ‘do people really put that?’ kind of way.
There have always been words that I swore would never creep in no matter where I travelled. When I moved to NZ, I solemnly swore to all my London friends that I would retain ‘crisps’ over ‘chips’.
Words we use can be heavy, smooth, uplifting, negative, light, breezy, inspiring, dark, spiteful, energising… I’ve noticed how easy it is for a simple throw-away comment to be taken out of context or an emphasis to be misconstrued.