A short while ago, I received a lovely email from one of my readers pointing out I’d made (not one but…) two typos in a newsletter I’d sent out hurriedly. What interested me most was that she used it as an opener for introducing me to her editing services. Wow!
Genius or cheeky?
I decided to take it as a gift of kindness (not something I would have done a few years ago because – bleugh – who wants their problems pointed out to them?) and believe that she wanted to help me.
A few times, I’ve been sorely tempted to use this approach. I’ve held back, thinking that I’d alienate the prospect by leading with one of their mistakes. I have a fear of coming across like a know-it-all, intimidating, rash, or pushy, so I’ve avoided using typos of other errors as a way to get editing work.
But everybody needs a second pair of eyes, even editors and writers themselves. Especially editors and writers themselves, I should say.
Better to stay in the dark?
When it comes down to it, I’d far rather know.
The following week, I sent out another typo fest of a newsletter. Great.
Of course, in a newsletter, as with many communications, it’s too late to correct it once it’s been sent. That’s why you need an editing service in place in advance of writing anything for publication.
In situations where you can actually do something about it, where you can fix the problem, I’d far rather know. In a communication where it’s too late, maybe less so.
Immediately when I spotted an error in the subsequent week’s newsletter, I thought of the editor who had emailed me. See how effective her email had been? As soon as I start looking for more freelance staff, she is so hired!
Until then, you can expect less-than-perfect, but highly fascinating newsletters. Sign up at the bottom of the page for proof.
Test your skills
Did you spot the deliberate error in this blog post? Maybe it’s hidden away or, being the grammar goddess you are, perhaps it jumped right out at you. Let me know in the comments below!