It’s easy for stuff to get lost in translation.
Especially with the written word, where body language and tone of voice are taken away from the act of communication.
That’s why it’s important, not only to think about sending the message, but also who’s receiving it.
Check out my explanation of why knowing your audience is so crucial.
Want to go deeper into understanding who you’re writing for? Web Words & Wanderlust will introduce you to techniques that will have your readers gripped.